Bringing big ideas to life
Project Scope
- Strategy
- Branding
- Digital
Opportunity
Print Effect, a prominent large format print production company in Melbourne, approached WOO with a unique challenge: they sought to create a distinctive brand identity that would not only represent their business but also set them apart in a competitive market. Their mission was to breathe life into big ideas through high-quality printing, and they needed a brand that echoed their essence.
Our solution
In response to this challenge, WOO crafted an energetic, playful, and approachable brand identity that encapsulated the very heart of Print Effect's core business – the art of bringing images and businesses to life through the medium of printing.
Our selected imagery and colour scheme were carefully curated to reflect the essence of the client's main service, drawing inspiration from the intricate behind-the-scenes processes of a print job. We wanted to pay homage to the often-overlooked elements of the print process, the pieces that usually go to waste – the offcuts and registration marks. Our extended graphic language was created from collaged segments of colour, symbols, and type, akin to the discarded offcuts, yet visually captivating in their own right.
Key visual
For the logo and key visuals, we took inspiration from the icons test-printed on paper, where registration and calibration marks guide the printer in separating colours in a document. We repurposed these often-forgotten elements to craft a compelling narrative around Print Effect's service offering. The result is a brand identity that, while straightforward and simple, tells a meaningful story, illustrating the journey from raw concepts to vibrant reality.
Colour palette
To complement the striking imagery, we chose a bold colour palette that sparks visual interest and interaction. Cyan, a reference to the CMYK colour printing process, takes the lead in the brand's primary colour. We further enhanced the brand's vibrancy by introducing an array of secondary colours, echoing every corner of the colour wheel and highlighting the company's extensive colour reproduction capabilities. This thoughtfully crafted palette adds an extra layer of appeal to Print Effect's identity, reflecting their dynamic approach and commitment to bringing creativity to life through the art of printing.
