An e-commerce platform to ride unleashed
Project Scope
- Strategy
- Branding
- Digital
- Marketing
- Content
Opportunity
Giant, the premier bicycle retailer, confronted a substantial challenge. Their retailers operated with a website that essentially mirrored the Giant HQ website. This setup left retailers devoid of e-commerce capabilities, rendering them unable to update current stock or implement store-specific campaigns. With the increasing demand for online shopping and the rising expectations of consumers, Giant recognised the need to modernise and adapt to maintain a competitive edge in their industry.
Our solution
To address this challenge, WOO collaborated with Giant to develop an exceptionally user-friendly and distinctive web platform. Giant's commitment to accessibility for all guided our approach, ensuring that the user journey was not only simple to understand for the masses but also engaging for seasoned riders.
The key features of the new website are a testament to its modern and versatile design. It offers high customisability, allowing retailers to tailor their online presence. Users can access up-to-date inventory across multiple store locations, providing a seamless experience for customers who prefer delivery or click-and-collect options. The website also facilitates bike model comparisons, simplifies bike categorisation, and streamlines the process of finding the most suitable bike through an intuitive survey workflow.
This forward-thinking web platform empowers Giant and their retailers to meet the growing demand for online shopping while offering a user experience that is both accessible to newcomers and engaging for experienced riders. It positions Giant as a leader in the cycling industry by providing a robust and dynamic online presence for their retail network.
